Shenzhen International Fashion Consumption Expo
The "2022 Shenzhen Shopping Season" sponsored by Shenzhen Municipal People's Government and organized by Shenzhen Municipal Bureau of Commerce has been officially launched. With the theme of "Consumption Brightening a better life", the event focuses on 9 key sectors and launches a monthly theme, striving to create an important engine for expanding domestic demand, promoting consumption, stabilizing growth and adding impetus in Shenzhen, and officially kicking off the whole city's consumption promotion activities in the second half of the year. "Shenzhen International Fashion Consumption Expo" (abbreviation: With the theme of "World Fashion, Bright City Bloom", it will be held in Futian Zhuoyue Center from December 23 to 26, 2022. As an important part of 2022 Shenzhen Shopping Season, Shenzhen International Fashion Consumption Expo actively responds to the call of Shenzhen shopping Season, making full use of the characteristics of quality business and quality life center. Create a new business IP of lifestyle aesthetics, and carefully planned large-scale commercial consumption promotion activities, to build Shenzhen into an international and modern fashion brand consumption vane with rich commercial background and active commercial atmosphere
Launch date: December 21-22, 2022
Exhibition period: December 23-26, 2022
Withdrawal time: 22 PM, December 26, 2022
Venue: Zhuoyue Center, Central Street, Futian, Shenzhen
Site Description: One Avenue Joy Center is located in the core of Shenzhen Futian Central Business District, with a construction area of 300,000 square meters. It gathers Grade A office buildings, luxury residences and apartments, forming a core cluster of 1.4 million square meters. It is an open shopping center in the shape of a block.
01
Internet celebrity broadcast room
In combination with the advantages of members of Shenzhen Commodity Exchange Market Federation, a live streaming platform is built, where all kinds of Internet celebrities bring goods through live streaming, and consumption is driven by offline experience + online live streaming.
02
Flash, clock in
Attract the future 90 and 00 consumers, improve their heavy participation and sense of participation.
03
Stage show
As an important theme activity of the shopping season in October, we will welcome a fantastic fashion feast.
04
Fashion industry achievement Show
The achievements exhibition of Shenzhen fashion industry created on the spot focuses on displaying the characteristics of Shenzhen fashion and Shenzhen consumption.
01
Wonderful activity
Stage show: A large show will be set up in the core area of the exhibition site. New products will be released in different periods, and the fine products of various brands will be "shown". At the same time, information will be transmitted in the form of direct broadcast. It covers the opening ceremony, various runway shows and new car launches.
02
Food carnival
Concept planning: Closely following the theme of "Shenzhen Cuisine", plan a food exhibition area, provide all kinds of food for participants to taste on site, and create a "Grand View Garden" of food culture with unique Shenzhen characteristics.
03
Fashion car consumption exhibition area
Concept planning: Invited Futian District and Shenzhen brand car sellers to show the scene, including the fashionable advanced power, fashionable driving experience and fashionable technology configuration of automobile products, such as RV, new energy vehicles, etc.
04
Consumption comprehensive exhibition area
Covers clothing, clothing accessories, shoes and hats, leather goods, bags, branded clothing products, men's and women's accessories, sunglasses, fashion watches, fashion accessories, etc.
Exhibition area theme: stage show
Content: Set up a large show in the core area of the exhibition site, release new products in time, "show" the fine products of various brands, while
Live streaming delivers information. It covers the opening ceremony, various runway shows and new car launches.
Activities: model runway show, product promotion, etc.
The lights in the city are too bright, taking advantage of the most comfortable autumn wind season, waiting for the full moon to rise under the tent.
Exhibition area Content: Invited Futian District and Shenzhen brand car sellers to show the scene, including fashion advanced power, fashion driving experience and fashion technology configuration of automotive products, such as RV, new energy vehicles, etc. How to display: Invite some brand food merchants to show and sell on site.
Exhibition area theme: "Shenzhen Food" as the theme of the gathering of emerging consumer formats, fully activate the city night economy, boost consumer confidence in the post-epidemic era, and form a brand festival to be held every year, continue to expand the influence of Shenzhen International Food Festival heat, establish the image of Shenzhen international consumer center city. Content of exhibition area: Closely following the theme of "Shenzhen Cuisine", a food exhibition area is planned to provide all kinds of food for participants to taste on site, creating a "Grand View Garden" of food culture with unique Shenzhen characteristics. How to display: Invite some brand food merchants to show and sell on site.
Exhibition area: Covering clothing, clothing accessories, shoes and hats, leather goods, bags, branded clothing products, men's and women's accessories, sunglasses, fashion watches, fashion accessories, etc.
Fashion jewelry exhibition area
The most fashionable and cutting-edge jewelry products, such as: gold, perkin, jade, pearl, etc.
3C electronic consumption exhibition area
It covers all kinds of fashion audio-visual products, personal electronic products, digital image products, smart home products and so on.
Other comprehensive exhibition areas
Covers clothing, clothing accessories, shoes and hats, leather goods, luggage, brand clothing products, men's and women's accessories, sunglasses, fashion watches, fashion accessories, etc.
Youth entrepreneurship fair exhibition area
All kinds of youth entrepreneurship fashion trend snacks, drinks, DIY class.
Fashion car consumption exhibition area
Fashionable advanced power, fashionable driving experience and fashionable technology configuration of automotive products, such as driverless, RV, new energy vehicles, etc
Parent-child products exhibition area
Big brand pregnant and baby fashion products and institutions
Quality life experience area
Experience a variety of fun Spaces.
Stage interaction area
New product release of exhibitors and live audience interaction and set up all kinds of lottery activities.
One of the most effective traditional media, with a fixed audience and a high rate of information arrival.
Radio station
With a fixed audience, let the audience receive international fashion consumption expo activities, enhance the degree of interest and participation in the activity.
Network + mobile terminal
Relatively fixed audience, easy to establish brand reputation, improve exposure, high participation in activities. Advance interaction on Weibo and wechat to gather popularity and enhance exposure.
Shopping season media
Voice of Greater Bay Area of CCTV, Guangming Daily, China Daily, Science and Technology Daily, China News Network, Xinhuanet, China.com.cn, Nanfang Daily, Yangcheng Evening News, Shenzhen TV Financial Channel, Shenzhen TV City Channel First Live, One Shenzhen, Shenzhen Special Zone Daily, Shenzhen Commercial Daily, Crystal Daily, Shenzhen News Network, Shenzhen Evening News, etc.
Multi-channel support exhibition brand, quality media to ensure the publicity effect
Optimize and integrate media communication resources, maximize the support of fashion consumption topics, let the brand value deeply rooted in people's hearts, and create an all-round three-dimensional publicity.
