In recent years, the exploration and practice of modern barter trading mode came into being, which is in full swing. The development and prosperity of the sharing economy model, cyberspace technology, especially the Internet of Things, blockchain, and artificial intelligence technology have provided a solid scientific and technological foundation for the construction of a modern barter trading platform based on the integration and matching of business flow, information flow, and capital flow. Modern barter is a brand new way of trade developed based on traditional barter. Relying on the e-commerce platform of Internet technology, modern barter adopts the virtual currency and bank card settlement technology of online transaction, breaking through the limitations of traditional barter, greatly expanding the object of transaction, expanding the spatial scope of transaction, and improving the efficiency of transaction. It can not only promote the transformation of China's economy and "capacity reduction and inventory reduction", but also accelerate the implementation of the "Belt and Road" and become the main force and pioneer in the "Belt and Road".
Modern barter trade, a new commercial transaction mode, has brought new opportunities to the development of global economy. Modern barter industry, in Europe and the United States and other developed countries has developed into a more mature industry, China after years of development, is still in the initial stage. Driven by the policy of expanding domestic demand, in 2016, the total retail sales of consumer goods in China exceeded 3.3 billion yuan, the total online retail sales reached 5 trillion yuan, and mobile payment grew rapidly, with 25.71 billion mobile payment services worth 157.55 trillion yuan. China's inventory of goods exceeded 10 trillion yuan. In-depth study of barter trade theory has a great guiding significance in the development of modern barter trade in our country.
Barter is a new occupation announced by the Ministry of Human Resources and Social Security in March 2021. Barter has broad career prospects, involving almost all industries such as catering industry, hotel industry, tourism, leisure and entertainment industry, food industry, health industry, manufacturing industry, business service industry, international trade, etc., and widely participates in various barter consulting, barter brokerage and barter trading activities among enterprises.
Through barter marketing means, it can quickly help the enterprises with poor product sales, lack of channel resources, lack of brand publicity, and shortage of cash flow to bring new vitality and development momentum. According to incomplete statistics, at present, the total number of enterprises registered by the state industrial and commercial organs has reached more than 45 million, and more than 90% of enterprises have contradictions and puzzles in terms of market, customers, sales, brands, and funds. It is urgent to break through the dilemma through the barter innovation model. The total consumption of urban and rural residents in China has exceeded 18 trillion yuan. Huge market, urgent demand, huge market space.
Barter needs to master barter trade, marketing, communication and exchange, e-commerce, network marketing and other professional knowledge, is the enterprise set up barter business department to aspire to the emerging talent, is to master the modern market of "high-tech" technical talents, is the ability to gather resources, integration of resources, exchange resources, expand resources of "high salary" professionals.
Barter was born in the environment of rapid development, economic crisis, inflation, market weakness, bubble burst, rescue enterprises from the shortage of funds, product backlog, triangle debt crisis rebirth; To help the government solve the problem of creating job training and employment opportunities for college students, retired military personnel and people waiting for employment.
Barter needs to systematically use the idea of resource integration, participate in almost all industries of Commodity Exchange services, is the 21st world business service model innovation forerunner, is the enterprise aspire to expertise, is wealth to create the "gold" sign. Barter is the backbone of China's barter industry. In the era of rapid economic development, in order to accelerate the flow of social commodities, promote the development of social circular economy, help enterprises reduce product inventory overstock and cash flow pressure in operation, improve enterprise operating efficiency by modern barter trade means, promote the harmonious distribution of social commodity production, supply and marketing, and scientific use of resources, barter is the most important tool in China. Effectively solve the problem of product late sales, slow sales, stop sales and advocate the cultivation of new era compound talents.
The barter is the leader of the big market. Modern bartering is more than just barter, a simple barter. The development and doing a good job in the modern barter industry is related to the development and survival of enterprises, social stability and harmony, and energy conservation and environmental protection. There is a long way to go before bartering becomes an industry. Changing people's attitudes toward barter is not something that can be solved overnight and requires joint efforts.
Barter is a traditional and new industry, a breakthrough in business management ideas and a miracle of the blue ocean, and an inevitable trend of the future development of global barter trade. "Barter" is a new sunrise industry in China, with more than one trillion market service potential every year. Haier Group, Huiyuan Juice and a group of innovative ideas, prophetic enterprises, the use of barter marketing means, created a laudable miracle.
Barter help enterprises to remove the "three mountains", one is "capital", the second is "inventory", the third is "sales", the responsibility is extremely important.
Post time: Aug-28-2023